Outsourcing your construction sales is an excellent way to achieve your sales goals without the upfront risks and high cost associated with employing and managing a traditional in-house sales team. Although there are plenty of reasons to take a serious look at outsourcing construction sales and business development initiatives, below are the ones we think are most important:
It’s about taking immediate control without all the risk
So, you’ve recognized that you’re dissatisfied with your sales and that your skills best serve your enterprise elsewhere. Maybe you’ve recognized that you’re stuck in a Feast or Famine Sales Cycle. This is a great start. It shows you want to take control of the situation and that you know can’t do it all on your own. However, you’re also worried that hiring and managing an internal sales team is either not possible or not in your best interest. You can still take control and realize your goals by outsourcing construction sales and business development.
An outsourced sales team is a partner with you, with just as much to lose and gain from your success as you do. While you focus on your core competencies, responsibility for day to day management of business development and sales is shifted to your outsourced business development team. At the macro level, you’re still in control of the direction of your company, but now you are unburdened of all the micromanagement and minutia of the sales cycle to a capable, experienced team.
Controlling cost and scale
Hiring and managing a traditional in-house sales team requires considerable time, money and support resources. Most companies initially underestimate this investment, and suffer the consequences. Anticipating and managing the cost of acquiring business is just as important as getting it.
An outsourced sales team provides a fixed cost for a successful sales system and the fees scale with performance, offering a predictable, controllable cost. That team can be immediately scaled to take advantage of opportunity with much more agility than an in-house team could.
Successful sales and business development outsourcing companies will have keen existing knowledge of your industry and the finely-tuned tools already in place to get the job done. Not only that, they will have a network of existing relationships that they can call upon for immediate sales and increase in market presence.
At CRG, Inc. our process starts with understanding your business goals at a granular level and then constructing a sales and business development plan to meet those objectives. Providing an immediate positive impact to your revenue and market penetration is what we pride ourselves in. If you’re not succeeding as well as you expected to in the sales department, then we are the help you need. At CRG, we specialize in helping small to medium size construction companies increase sales and market presence, minimize the cost of new business acquisition and realize their goals for growth. Contact us today for more information.