In Business, it’s About Quality not Quantity

2125_steve_jobsQuality is more important than quantity. One home run is much better than two doubles.”—Steve Jobs

Steve Jobs, the American icon who co-founded Apple, Inc. in 1976 and went on to create some of the world’s most coveted electronic devices, left a legacy at Apple and throughout the business world when he passed away in 2011. Since his death, many have found inspiration in their own professional endeavors by reflecting on his career through some of his most memorable business quotes.

Among these quotes, we found his thoughts on quality to be most applicable to a variety of businesses and industries, including CRG and its principals. As we pursue new clients and projects on behalf of our clients in the construction industry, here are some of the ways we focus on quality in the sales process.

  • Don’t bid every project – We could spend all our efforts selling and marketing to the entire industry, only to be a commodity. Or, we can cultivate relationships with those who are a great fit for us and vice versa. Seek the quality projects that are ideal for your business model and the unique opportunities that offer value to you and your clients.
  • Qualify Every Project – You can be anonymous and bid every single project that comes your way. Or, you can develop relationships and get to know your customer. Knowing their needs and showing them the value in doing business with you will increase your chances of winning the project significantly.
  • Build Partnerships Before the Bid – Seek opportunities to build partnerships with clients who appreciate and value a higher level of quality and service, as opposed to marketing to clients blindly or only when a project is up for bid.
  • Differentiate Yourself: Show potential clients what makes you uniquely valuable by highlighting your expertise and how that translates into benefits for the project.

If your business could benefit from CRG’s outsourced sales and business development services, Give us a call today. We can help your business reach its full potential.